Tracking Studies

Enhancing Traditional Research Methods with Social Media Listening

May 7, 2020 | AplusA

How do social media intelligence insights enhance your capability to make data-led business decisions in 2020?

Since arriving in the late nineties and early noughties, social media has challenged...

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Market Research Industry Tracking Studies

Planning a Tracking Study: Aligning Marketing and Market Research Teams

April 19, 2020 | AplusA

In an increasingly competitive landscape, pharmaceutical companies are required to assess the performance of their sales and marketing activities to ensure product performance aligns with sales...

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