What is the Social impact of DISEASE AWARENESS MONTHS? the example of Atopic dermatitis
Digital, Social Media Listening, atopic dermatitis
Are Disease Awareness months really worth it?
We see more and more disease awareness months, every month... Several one can even occur on the same month...
This happened recently for Eczema Awareness Month, in October, taking place while Pink October was targeting Breast Cancer. Then November 21 saw prostate awareness month (called "Movember")... So many diseases...so many patients and caregivers, researchers, marketers,... hoping for more light being put on their condition of interest, to improve the management of these specific diseases, possibly raise more funds, create more business may be...
...But what is the actual impact on social discussions? What social impact can we observe through social media analysis? This is what the following post will tell you.