Products and Services Healthcare Industry Market Research Industry Digital

DLBCL Case Study: Enhancing Patient Journey Research with Social Media Listening

November 13, 2019 | AplusA

Using the example of a recent AplusA study in Diffuse Large B-Cell Lymphoma (DLBCL), we consider combining the emotional, behavioural, and clinical dimensions of the patient journey using...

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Healthcare Industry Digital

Availability vs Patient Usage of New Digital GP Services

May 22, 2019 | AplusA

New apps and devices are constantly being designed with the intention of simplifying or streamlining the daily work processes of health care professionals. As part of a recent study that focused...

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Patients Healthcare Industry Digital

Doctors and New Technology: The Behaviors of an Average GP

May 17, 2019 | AplusA

Digital and connected health devices and services are changing how we interact with HCPs accross the board, and in recent years we have seen a push from the healthcare industry to reconnect...

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Healthcare Industry Digital

Doctors Professional vs Personal Use of New Technology

May 16, 2019 | AplusA

The healthcare industry is attempting to keep up with the speed at which new technologies are being developed, but digital transformation is a complicated process. Digital technologies are...

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Healthcare Industry Digital

How Will Connected Devices Impact the Future of Healthcare?

May 15, 2019 | AplusA

Ninety-nine percent of young, French health care practitioners have a smartphone and 94% of them use a smartphone for professional purposes including internet medical research, professional social...

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Healthcare Industry hemato-oncology

Who Are The Key Hemato-Oncology Market Stakeholders?

April 9, 2019 | AplusA

As a marketing professional in the healthcare industry, you need to accurately identify the criteria that define your specific target population in order to size your market and build your...

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Healthcare Industry Digital hemato-oncology

Who are the Digital Opinion Leaders in Hemato-Oncology?

April 4, 2019 | AplusA

KOLs (Key Opinion Leaders) have long since played an important and influential role in the healthcare industry. In recent years we have seen the emergence and rapid rise in the influence of DOLs...

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Healthcare Industry Market Research Industry hemato-oncology

5 Benefits of Syndicated Research in the Hematology Oncology Market

April 1, 2019 | AplusA

In the rapidly evolving onco -hematology market, syndicated research provides critical insights based on real-world data in order to support strategic decision making within pharmaceutical and ...

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