As a marketing professional in the healthcare industry, you need to accurately identify the criteria that define your specific target population in order to size your market and build your strategy. You also need to be aware of the individuals and organizations who shape the patient journey, any challenges specific to disease management and who the choice drivers are. Identifying the appropriate stakeholders and staying up to date on their roles and characteristics is therefore crucial. This post explores the different stakeholder groups in this rapidly evolving market.
Defining and mapping the onco-hematology universe is complex:
Robert Z. Olowski is number one influencer in the Multiple Myeloma field according to the Brandwatch Impact Score.
Professional associations aim to promote the sharing of knowledge, best practice and experiences in the field of onco-hematology for areas including research, patient care, and training. They are key stakeholders in the market.
Here are some key professional associations to note:
Each blood cancer disease has a wide range of linked patient associations that are active stakeholders. Patient associations within this therapeutic area:
Example patient associations:
Additional links are listed here.
The capabilities of biotechnologies such as cell therapies, gene therapies, and immunotherapies are rapidly improving, and leading pharmaceutical companies are eager to integrate them. Novartis just acquired American gene therapy specialist AveXis. Merck, Roche and Astra Zeneca are significantly investing in immunotherapy, while Bayer has created BlueRock Therapeutics for treatments based on stem cells. Mergers are also accelerating in immunotherapy start-ups: Gilead Sciences just acquired Kite Pharma and Celgene procured Juno Therapeutics. Big pharma aside, it is also important to follow young biotechnology companies.
Example pharmaceutical companies:
Do you still have specific questions regarding the hemato-oncology market? Our market specialists are currently offering 30-minute free consultation calls that give you the opportunity to ask any questions you may have on about the market.
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