A thoughtfully developed tracker can provide deep insights on any therapeutic area. Using the results of a syndicated AplusA tracking study on the Multiple Myeloma market, this series of blog...

New apps and devices are constantly being designed with the intention of simplifying or streamlining the daily work processes of health care professionals. As part of a recent study that focused...

Increased access to information and new health-related products and services creates new opportunities for patients to be more autonomous in managing their medical care. It also poses new...

Digital and connected health devices and services are changing how we interact with HCPs accross the board, and in recent years we have seen a push from the healthcare industry to reconnect...

The healthcare industry is attempting to keep up with the speed at which new technologies are being developed, but digital transformation is a complicated process. Digital technologies are...

Ninety-nine percent of young, French health care practitioners have a smartphone and 94% of them use a smartphone for professional purposes including internet medical research, professional social...

The development of digital technology in healthcare shows no signs of slowing down. Certain healthcare professionals are concerned by the rapid development of new digital tools, while others...

New digital technologies impact our personal and professional lives daily. Medical professionals and patients alike have experienced the significant increase in the capabilities and volume of...

As a marketing professional in the healthcare industry, you need to accurately identify the criteria that define your specific target population in order to size your market and build your...