Atopic Dermatitis: are topical steroid-based treatments on the out?
Digital, Social Media Listening, atopic dermatitis
Bringing attention to topical steroid withdrawal AKA #TSW
A social media listening study can be full of surprises, things you simply might not have anticipated. You set up your query, you have all the keywords ready, and a broad idea of the content you will find. Then you dig up something that goes beyond your expectations, a little nugget that just draws your attention, and of course, as a researcher, you just cannot help yourself and start digging deeper to see if there is something more to investigate there.