Social Media Impact of #ASH2021
Digital, Social Media Listening, ASH
Social media impact of the 63rd ash annual meeting & exposition 2021
AplusA exhibited in-person with a physical booth during the event and it was nice to meet up with our current and future clients again after two very long years.
In the new hybrid world of virtual and IRL, we thought it would be interesting to look at the impact of the conference from both the digital and an insiders’ perspective.
Therefore, we asked our social media intelligence expert Habib Mbacke to look at the social media impact of the conference. Using an advanced social media surveillance solution employed by AplusA, we collected and measured the conversations that occurred from two weeks prior to the event through to two weeks post conference.