The American Society of Oncologists (ASCO) annual meeting is a major fixture in the global oncology calendar aimed at oncology professionals, patient advocates, industry representatives, and major media outlets worldwide.
This year's event is entirely virtual and was split into two sessions. ASCO part 1 featured the scientific program, and part 2 the educational program.
We analyzed the social media conversations surrounding part two of the virtual ASCO 2020. Below are several key takeaways from the educational part of the conference.
25% - Breast cancer
23% - Lung cancer
20% Prostate cancer
The types of users posting about ASCO part 2 on Twitter were mostly HCPs (75%), followed by organisations (25%). Pharmaceutical companies were evidently absent from the digital conversation surrounding this event, which could be seen as a missed opportunity to take part in key conversations with other industry actors.