TheAmerican Society of Oncologists (ASCO) annual meetingisa majorfixture in theglobal oncologycalendaraimed atoncology professionals, patient advocates, industry representatives, and major media outlets worldwide.
Weanalyzedthesocial mediaconversationssurroundingpart two of the virtualASCO2020.Below are several key takeaways from the educational part of the conference.
Share of voice – Cancer Types
25% - Breast cancer
23% - Lung cancer
20% Prostate cancer
Key Topics Mentioned
Types of users
The types of users posting about ASCO part 2 on Twitter were mostly HCPs (75%), followed by organisations (25%). Pharmaceutical companies were evidently absent from the digital conversation surrounding this event, which could be seen as a missed opportunity to take part in key conversations with other industry actors.