We are experts in healthcare research with patients and doctors and in complex medical areas.
We are able to combine both online and offline behaviours, thus delivering superior digital assets that work in the two worlds.
Xp : We can dive deeper in UX, CX and IA with our E-thnographic approaches.
BACKGROUND
The client Pharmaceutical co. had tried to develop a PSP, however this was largely unsuccessful. There was little adoption of the website & App. Both doctors and patients did not interact with the site and after a recruitment drive and incentivisation, participants failed to return.
AIM
Understand the full patient journey and treatment pathway and apply learnings to website/app to ENGAGE all stakeholder users.
Monitor and observe users, their navigation, interactions, needs and understand the influence and interactions vs offline/online behaviours. Test new concepts as a consequence of first stage review.
OUTPUT
APPLICATION