Healthcare conferences provide unique opportunities to gain first-hand insights from otherwise inactive HCPs on social media. Before, during, and immediately after large congresses, HCPs share their thoughts on the results of clinical trials, product usage, and more on Twitter and other social channels.
Using social media listening technology, AplusA analyze the conversations surrounding large healthcare events. We use our expertise in traditional analysis, to share relevant insights on products, topics, and, trends to healthcare marketers.
Combining social media listening software with our expertise in traditional market research we identified several different types of information around ESMO 2019 relevant to healthcare marketers. By analysing the conversations happening around the event, we are able to gain an overview of the most frequently discussed topics.
Social media listening software enables us to discover the share of voice around a brand, product, therapy area, or topic at a conference.
For example, at ESMO 2019, the top three cancers discussed on social media during the conference were
Lung 21%
Prostate 19%
Breast 18%
"Promising results of #olarib in #ProstateCancer with #HRR mutations! Don't forget that #BRCA2 & #gene #mutations can be #germline with #family implications."
"Olaparib, a new SOC in mCRPC with at least BRCA2 mutations? Is this the end of the sequencing therapy age in prostate cancer? #ESMO19 #Barcelona
- Dr. Sergio Vasquez - Oncologist, Head of Oncology at Lucus Augusti Hospital
via Twitter
"#esmo19 olaparib + bevacizumab + chemo should be a new standard of care in the first line treatment of ovarian cancer
Dr. Shannon Westin - Gynecologist Oncologist
via Twitter
Sentiment analysis gives an indication of whether the conversations surrounding an event, topic, or product are positive, negative, or neutral. In the case of ESMO 2019, the analysis we conducted showed that the sentiment was:
Which trials are at the forefront of conversation at the biggest healthcare conferences? At last year's ESMO, these were the three most mentioned:
For more in-depth examples of social media listening in the context of the onco-hematology market, download our latest eBook on the DLBCL market, including patient journey insights from social media analysis.
Source: AplusA study 2019/2020