Primary vs Secondary Data

April 22, 2020 | AplusA

A thorough and agile tracking study can aid marketers to envision emerging trends, consumer behavior, brand positioning and product usage, among other indications. The decision of whether to...

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COVID-19

COVID-19 INFO #4 Data Collection in 35+ Countries

April 21, 2020 | AplusA

This series of INFO posts is designed to keep you updated with the key developments in our industry and activity during the current pandemic. Below are some key updates from AplusA as of April 17,...

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Market Research Industry Tracking Studies

Planning a Tracking Study: Aligning Marketing and Market Research Teams

April 19, 2020 | AplusA

In an increasingly competitive landscape, pharmaceutical companies are required to assess the performance of their sales and marketing activities to ensure product performance aligns with sales...

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COVID-19

French GPs React to COVID-19: AplusA Poll Wave 4

April 17, 2020 | AplusA

The latest results from our ongoing poll among French GPs monitoring their experiences and reactions to the COVID-19 pandemic. 

The study provides results according to the type of consultation...

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COVID-19

French GPs React to COVID-19: Results from AplusA Poll Wave 3

April 14, 2020 | AplusA

The latest results from our ongoing poll among French GPs monitoring their experiences and reactions to the COVID-19 pandemic. 

The study provides results according to the type of consultation...

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French GPs React to COVID-19: Results from AplusA Poll Waves 1 and 2

April 9, 2020 | AplusA

General practitioners are an essential line of defense within the healthcare system in the fight against COVID-19 in France as across the world. AplusA is conducting an ongoing poll among French...

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COVID-19

COVID-19 INFO #3: Data Collection and More

April 7, 2020 | AplusA

As the COVID-19 situation develops and as AplusA teams have been receiving questions regarding the impact of COVID-19 on market research activity. We are posting this info series in order to keep...

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